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How deep should marketing responsibilities run?

In this edition of Monday Morning Marketing Quote, I discuss marketing as it relates to your employees and their responsibilities. Today’s quote is from Harry Beckwith and his classic book, Selling the Invisible: A Field Guide to Modern Marketing.

“Marketing is not a department. It is your business. You can have great talent, products, prices, and advertising. But if that sales clerk at the end of the line fails, everything fails. The buyer doesn’t return. And if the buyer suffers a very bad experience, he tells all his friends not to come, either. Everyone in your company is responsible for marketing your company.” – Harry Beckwith

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Duration : 0:1:29

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