May 6th, 2010 The Great Marketing Success Secret
“The great secret of success is that there are no secrets of success; there are only timeless principles that have proven effective throughout the centuries.” These shrewd words are from Brian Tracy, sales and leadership trainer.
Marketing magic begins with ageless principles. These are basics without borders. They apply whether you are a professional such as a technology consultant or financial advisor, a retailer selling old LPs, or a service provider of alarm systems.
First, we start at the ultimate starting line — with you the marketer.
Timeless Marketing Principle #1
Being Open Minded Is Fundamental To Success
We’re talking about a positive and receptive mind. Conversely, not being open minded is the biggest reason business owners miss out on opportunities and fail to reach their vision for their businesses
There is an addendum to this principle: Be especially alert for marketing tools from businesses outside your field.
No field has a lock on all the most successful ideas. There’s a refreshing torrent of new and profitable ideas out there. Refuse to slam the door on fresh possibilities.
Timeless Marketing Principle #2
Commit to Marketing
That means assign adequate resources — your time, money, and people — to marketing.
For many business owners, time becomes a humongous barrier. How much time are we talking about? It’s your call. How about one day a week or 20 percent of your time? Or could you set aside the first two hours every morning before you have to deal with the demanding details of your business?
Or you can view marketing as Bob Stupak, the hotel and casino owner, did.
“I can hire terrific, qualified people to do just about everything else, but marketing is what brings in the people, brings in the money, so that’s what I do. I have over 100 marketing methods working at one time.”
Give it all you can.
Ruthlessly remove items of lesser importance gnawing at your precious resources. Once you start seeing rewards from your dedication to marketing it becomes easier and easier to make this marketing investment.
Timeless Marketing Principle #3
Arm Yourself With A Bottomless Understanding Of Your
Prospects’ and Clients’ Needs And Desires
Here’s one example. An accountant started a business setting up a national network of Certified Public Accountants to sell investment products. After working on the project for two years, he attracted only 100 accountant representatives.
Then, he changed his direct-response letter to explain precisely how the venture would benefit the accountants’ clients and, of course, the accountants.
Within the next year he had signed on 600 representatives. That’s 6 times more reps in one year all because of the accountant’s grasp of the benefits that would prompt his prospects to act.
Timeless Marketing Principle #4
Discover Your Uniqueness And
Become The Only Game In Town
Build your USP, best known as your Unique Selling Proposition. Our mentor Jay Abraham describes its value colorfully:
A business without a USP is like “a rudderless, nondescript, non-appealing, parasitic business that tries to feed solely upon the sheer momentum of the marketplace.”
Strong words!
We call the USP your “Unique Strategic Positioning.” The reason why is because it’s not a clever phrase you can paste onto your business and expect success. It’s a strategic decision about the core of your business. Who are you? How can you stand out from everyone else in your field?
Your USP encompasses:
– your target market and their needs and desires,
– your vision for your business,
– your passion,
– your strengths, and
– what others in your field can’t or won’t do.
Creating the right individuality puts you in a Category of One. An inspiring example comes from the L.L. Bean story. The company founder’s passion was the outdoors, specifically Maine’s outdoors. And that provided such overriding pleasure to him that he wanted everyone to experience that joy. That was his vision. His products centered on his way of life and enabled him to share his happiness.
Timeless Marketing Principle #5
Form Your Marketing Plan And Plan For Success
Simply, not having a plan is a formula for mediocrity. You can do a whole lot better than wait for something to happen. The most profitable plan starts with your understanding of your target market and adds your Unique Strategic Positioning.
And what’s more, it arranges for multiple contacts over time through various media to the same people. Why? People forget, their situations change, or they simply may need time to develop confidence in you and your offerings.
Remember, though, that having a plan is not enough. Faithfully acting on your plan (and modifying it to reflect results) arms you with a sharp competitive edge.
These five timeless marketing principles can become the ultimate success “secret” for your business.
Shirley Hanson
http://www.articlesbase.com/advice-articles/the-great-marketing-success-secret-124197.html
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on May 6th, 2010 at 06:44
What is the secret business success acheived by WHITEPEOPLE?
1. fill out college application with extra-curricular activities even if you did not join
2. once in college, join a all white fraternity. you will make good contacts with other members, as their parents may hold great jobs, which means it is your way into the profession because of nepostism. also, most fraternities have old exams, which you can use to render studying not necessary to get great grades. This way you can have more time to party and have orgies.
3. since whitie can not study or compete withacademically with Asians, whitie should make as many friends and go to parties to network and work on popularity. Many jobs look at popularity more than academic achievement, so work on that (popularity). Jobs that look at popularity more than academic achievement includes Business Management, Accounting, Marketing, Advertising, Sales. Stay away from jobs that require academic achievement like science, medical and healthcare, computer techonology, biology. They are Asian dominated!
on May 6th, 2010 at 11:46
Sorry but that’s not true.
There is black people in important and powerful positions of business.
Examples:
http://www.symantec.com/about/profile/management/executives/bio.jsp?bioid=john_thompson
http://www.un.org/News/ossg/sg/pages/sg_biography.html
Also I have heard that some people is not really racist, it is just about education. I have seen a lot of demanding companies that hire an african/asian/whatever person that is well educated before than hiring a white person that is not.
References :
My experience
on May 6th, 2010 at 11:48
Every human works the same way. You will head in the direction that you are looking and you will get good at what you practice at. Some things that you practice are more effective and efficient that other practices at taking you in the direction that you are looking. If you want to understand some one else you have to figure out where they are looking and what they are practicing to get there.
Obviously from the questions you are asking you have no idea what you are looking at and even less idea at what to practice to get you where you are looking. Why waste your life looking place and practicing things that cause you to be sad with your self and your life and the world you have created for your self.
If you wish to change your life and the world you live in, you must change where you look and change what you practice. If you don’t have a new practice to change to, then you will fall back into your old practice’s.
You seem bothered by the fact that some people look in directions and practice things that you have no control over. SO WHAT? Why do you care about something you can’t change. The only thing you can change is your self. Fix yourself and you will find that what you perceive as problems at this time, in the future will seem ridiculous. You would be better off changing the way you think and act than trying to change that which can not be changed by you.
You are a smart person. Use your smarts to solve problems, not make more of them.
References :
I am multi-ethnic and extremely experienced at helping the mentally challanged.
on May 6th, 2010 at 11:50
In the Bible, Noah is decribed as being extraordinarily white, an Albino we’d say, and he was the one chosen among all humans to survive; in the Book of Enoch, the birth of Noah is decribed as an extraordinary event too: he was born with : ‘the flesh as white as the snow and red as a rose; his hair on his head was white like wool and long, and his eyes were brights as the rays of the sun’ his father, Lamech went to his father Mathusala saying ‘I have begotten a son unlike other children, he’s not human but resembles the offsprings of the angels of Heaven’. In the Bible, the three angels visiting Abraham are called ‘white men’. Since the beginning of time the concept of white skin has always been associated to something ‘divine, supernatural or angelic’, and that’s why whites always had better chances compared to the other races. Personally I believe that the value of a person has nothing to do with the color of his/her skin; and I don’t believe that whites are superior to nobody, on the contrary, we’re all just the same; but this primordial way of seeing things is the reason why since ever whites were put into a privileged position.
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on May 6th, 2010 at 11:52
Hey, I’m Asian and I don’t understand why you are being such a moron. Could you please stop speaking for me? Thanks. I hope you and your protractor have a wonderful life.
References :
on May 6th, 2010 at 11:54
Lions, Tigers and WHITE PEOPLE Oh my!!!! It must suck to be you,feeling like the walls are closing in on you because of all the WHITEPEOPLE. You have created your own curse and now we will sit here a watch you live your own self made living hell in WHITIE WORLD!!!!!!!!!!
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